While they are designed to clarify or limit the message, the size and location of the information is such that they often do not have the intended effect. The use of disclaimers in advertising raises unique competition law issues. entered into a consent agreement with the Bureau for making various representations about the price and features of its home phone and internet services that the Bureau concluded were misleading. Recently, the target has been disclaimers, as telecom provider Comwave Networks Inc. The Competition Bureau has levied more than $4.5 million in administrative penalties for misleading advertising since launching the first volume of its bulletin on deceptive marketing practices last June. If you need a magnifying glass, the fine print’s too small!
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